Powered By Chemist Direct

Privacy Policy


Myalli.co.uk is operated by Pharmacy2U Limited, trading as Chemist Direct. This policy describes how Pharmacy2U Limited, trading as Chemist Direct, aim to repay the trust you have shown by sharing your personal information with us.

If you have any concerns relating to your personal information, please email our Data Protection Officer at dpo@chemistdirect.co.uk.

We respect your right to privacy and are committed to giving you clear and honest information to explain how we use the information you give us.

About us

Chemist Direct (the trading name of Pharmacy2U Limited) is a leading online pharmacy in the UK, registered with the General Pharmaceutical Council (View our registration at: Pharmacyregulation.org). We run our website at www.chemistdirect.co.uk (our site) and provide pharmacy services.

Our address is:
Unit 3 Mountpark Bardon,
Robson Way, Coalville,
LE67 1FB, United Kingdom.

You can phone us on 0121 541 1800 or email us at: contactus@chemistdirect.co.uk

How we collect and use personal information

We will only use information we collect about you as allowed by law (in line with the General Data Protection Regulations (GDPR) (EU) 2016/679).

We collect information about you to:

  • Process your order;
  • Communicate service messages, including order status;
  • Provide you with the best possible service;
  • Respond to and manage your support enquires; and,
  • Contact you about products and services that may be of interest (with your consent).

Personal information we collect includes the following:

  • Your full name
  • Address details
  • Phone number
  • Email address
  • Gender (not compulsory)
  • Date of birth (not compulsory)
  • If you have opted in to Marketing
  • Answers to pharmacy questions (required for p-line item purchases)
  • Order history

Buying p-line medicine

Alli is a p-line medicine. By law, if you are buying p-line medicine, we will need to ask you additional questions about your medical history. This is so our pharmacy team can assess whether the medication is suitable for you. This is classified as sensitive information and is held securely in line with our internal security policy and the law.

Keeping information

We will only keep personal information for as long as we need it. The time we hold it can vary for the purpose of meeting any legal, accounting or reporting requirements. To decide how long we should keep information, we consider:

  • The amount, nature and sensitivity of the personal information;
  • The potential risk of harm from unauthorised access to or use of your personal information;
  • What we need your personal information for, and whether we can achieve that purpose in another way; and
  • Any legal requirements that apply.

Your consent

In order to be able to place an order on myalli.co.uk, you must confirm that you have read, and accept our terms and conditions and privacy policy.

Your rights

Under the General Data Protection Regulations (GDPR), you have the following rights concerning your personal information:

  • Right of access
  • Right to rectification
  • Right to erasure (right to be forgotten)
  • Right to restriction of processing
  • Right to data portability
  • Right to withdraw consent
  • Right to object to direct marketing
  • Rights in relation to automated decision-making and profiling
  • Right to lodge a complaint with the supervisory authority
  • For more information on these rights, go to ico.org.uk.

Making a request

You can ask us (ideally in writing) for a copy of all personal information we hold about you. We will respond to your request within 30 days. This is a free service, unless additional copies of the information are requested.

You will need to give enough information for us to identify you (for example: your full name, address and date of birth). You may be asked to provide further ID (for example: your passport, driving licence, or credit or debit card) if we are unable to verify your identity.

Marketing communication

We will never automatically opt you in to marketing. By opting to receive marketing communication, you are confirming that you are happy for us to disclose your personal data to GlaxoSmithKline Consumer Healthcare (UK) Trading Limited (GSK). You can read how GSK will process your data here.

You are free to opt-in or out of receiving marketing offers and messages at any time. When you opt-in to marketing, you can agree to receive marketing messages by Post, SMS, and/or by Email.

You can change your preferences and opt in/out of marketing by visiting your Preference Centre in your online account or by contacting our Customer Service team. If you just want to opt-out of marketing emails, you can simply click on the 'unsubscribe' link at the bottom of the email.

Service communication

Service communication is different to marketing communication. Based on legitimate interest we will send the following emails as part of our service to you:

  • Password reset
  • Order status updates
  • Account creation notification
  • Pharmacy team communications
  • Product & service review requests*
  • Replenishment reminders*

*Although these are service emails, you can opt-out from receiving further communication of this type by using the opt-out link on each email.

Improving our service

We use non-identifying data to help make informed decisions on how to improve our service. We also use this data to tailor our live website to meet the needs of those using it.

Non-identifying data may be shared with advertisers and other reputable parties. For example, we may share how many users have visited a certain web page.

We will not transfer or sell your personal information without your consent to do so.

We may however share aggregated, non-personal data relating to the use of this site with GlaxoSmithKline Consumer Healthcare (UK) Trading Limited and its group companies (GSK). To understand how GSK manages personal data you can read their privacy notice here.

Improving our service through Trustpilot

After placing an order, we may ask you to rate our service and leave a review on Trustpilot. We do this through a secure online portal that we operate ourselves on Trustpilot. Trustpilot does not have access to your personal or order details. You can opt out of receiving emails from Trustpilot by clicking on the unsubscribe link at the bottom of their email.

About Trustpilot

Trustpilot is an independent online company that grants customers and other users the ability to review retailers honestly. If your review gets published, it is available for everyone to see. Because reviews are made publicly for everyone to see, we may choose to share these reviews, in digital and print, without restriction.

Analytic tools

Google Analytics is a system that many websites use to record information about visits to their website. Google set six different cookies with expiry dates ranging from 30 minutes to two years. These cookies are used mainly to differentiate between first-time visitors to a website and repeat visitors. They also allow us to make sure our website performs as well as possible for our users. The cookies can collect an anonymous customer number when a user is logged in to the site, allowing our systems to check the accuracy of Google Analytics data and help us make sure your experience of our site remains relevant across devices. They do not contain any personally identifiable information. Find out more about how Google use cookies (English only). These cookies may be used to help us target advertising on platforms such as Google and Facebook.

Onsite tools

We work with a number of service providers to improve the performance and experience of our site. These include:

  • Sailthru (for product personalisation and email preferences)
  • Snap-Engage (for onsite chat with our Customer Service team)

Physical and electronic security

We have designed our site to protect the information we collect from unauthorised access. We protect your private information by following appropriate physical, electronic and managerial procedures. To further protect your security, we also take reasonable steps to confirm your identity before we give you access to your account or allow you to make changes to your personal details. We are committed to protecting your privacy and have security measures in place to prevent unauthorised access to your personal information.


You can find more information about cookies in our cookie policy.

Your right to make a complaint to a relevant authority

If you want to exercise any of your rights relating to your personal information, you should email our Data Protection Officer at dpo@chemistdirect.co.uk. If you are not satisfied with the response you receive, you can make a complaint to the relevant authority. In the United Kingdom this is:

Information Commissioner's Office
Wycliffe House
Water Lane
Phone: 0303 123 1113
Email: casework@ico.org.uk

Changes to this privacy policy

We reserve the right to make changes to our Privacy Policy. Every time our privacy policy is updated, we keep a record of this below.

29 October 2019

Document written in plain English.

Sign up to our newsletter and get the latest deals, exclusive offers, health advice from our online doctor and much more.

* Terms and conditions apply